Innovation and creativity are at the heart of everything we do at Paste. We always aim to make a great first impression for anyone new to Paste, making sure that the second someone lands on our homepage, they get how much we care about making everything run smoothly.

Building our website, we didn’t hold back on design and animations, because we wanted every interaction to feel just as slick as using our product. It was certainly not a straightforward task, but thanks to Framer, we turned these ambitious ideas into reality. We’re sharing our journey here, hoping to shed some light on the path for any team that’s facing similar web development challenges.

Weighing Options

Even though we had a clear picture of what we wanted at the end, bringing our ideas to life was a whole different game. After creating a few interactive prototypes, we realized that we would need very low-level control over everything, so we went with Next.js and React, the go-to web framework these days. We also cooked up our own CSS framework, got creative with GSAP for animations, hosted it on Vercel, and integrated Sanity for dynamic content management. Additionally, we utilized a few third-party integrations, including the HelpScout knowledge base and message beacons. This became a very powerful combination that allowed us to fine-tune everything exactly as we needed.

However, as Paste evolves, we constantly need to update our website to reflect the latest changes. While our setup was extremely flexible, it required a dedicated web developer to make changes quickly and with the necessary quality, which is not always an option for a small team focused on a native app. That got us thinking about no-code solutions. After some research, we decided to try Framer.

We tested it by developing a promo page for the big Paste 4.0 launch. The outcome was a turning point; upon discovering all its capabilities, we made the strategic decision to transition our entire website to Framer.

From Concept to Reality

While the entire goal—replacing multiple frameworks and custom solutions with a single platform—looked pretty daunting, we took it step by step. We started with the homepage, telling the story about the core Paste concepts and making sure anyone landing there got the full Paste vibe through slick interactive animations.

After we nailed the basics and got all the static pages looking sharp, we started digging deeper into the dynamic content of the Blog and Help Center and were extremely surprised by how simple and powerful Framer CMS is.

Then came round three, where we needed to build just a few custom components and integrate third-party services. That’s when we discovered you can tweak and expand every component in Framer—it turned out it was our good old React working its magic underneath. Suddenly, we had this incredible toolkit at our fingertips, giving us the power to perfect all those little details that make a big difference.

Maximizing Efficiency

In today’s evolving world, a website is a must-have for every product. It’s not just your digital storefront but also the first place potential users land, playing a crucial role in your marketing and user support strategies. However, the digital landscape moves fast, and so must we, being able to quickly adapt and update our website to stay ahead.

For many of us, especially those in small teams like we have at Paste, resources are limited, making efficiency crucial. But maximizing productivity doesn’t always mean expansion. Sometimes, it’s all about leveraging what you already have in smarter ways. That’s exactly what we found with Framer. It gave our design team the power to directly shape our web presence. It’s been a game-changer, reminding us that the right tools can not only make production smoother but can also amplify what a small team can achieve, leading to impressive results.